Final Word

Wherever you advertise, do not expect more than a 2% response rate. That 2% represents a very effective campaign. In traditional advertising, an extremely good, highly-targeted direct mail piece (junk mail) may yield only about 20%.

Take your time. Don't expect fantastic results right away. If you do get good results, that's great! Remember, marketing, both traditional and in cyberspace, is an art, not a science. Using demographics and tracking the effectiveness of marketing campaigns can increase your response rate.

Watch your web traffic logs as they will provide you with the most important information regarding your site's activities.

We hope you have found this guide helpful and wish you the best in your endeavors!