Basic Website Marketing

This set of pages covers only the mere basics of marketing a web site. They are only to give novices a leg up and are not intended to replace in-depth marketing counseling. All of the following information is "in the box," meaning traditional and fairly well-known concepts.

Each situation is different and may require some thinking "outside the box," or getting creative. You should also ask other businesses what works for them. They may have good ideas that will work for you as well. All the information provided is primarily for businesses.

However, the ideas may also be applied to personal sites. If you don't think a piece of information applies to your endeavor, don't use it. Design and marketing are arts and not sciences.